Entertainment Industry Foundation

LEE NATIONAL DENIM DAY® RAISES MILLIONS FOR BREAST CANCER RESEARCH IN SINGLE-DAY FUNDRAISER

Today, more than 800,000 people nationwide are wearing blue jeans with their pink pins and pink shirts as they celebrate Lee National Denim Day. They've put on their favorite jeans and donated $5 in order to raise crucial funds in the fight against breast cancer.

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Click here to vist www.denimday.com

LIVE HORROR-THEMED CHARITY AUCTION TO BE HELD BY PREMIERE PROPS ON SATURDAY OCTOBER 11, 2008
IN EL SEGUNDO, CA

Rare items from Cloverfield, The Cave, The Eye, Quarantine, Grind House, Wrong Turn, Captivity, The Simpsons Halloween Special XII, Lakeview Terrace, Resident Evil: Extinction, Hell Ride, Terminator 3: Rise of the Machines, Jurassic Park, Underworld Evolution, Sleepy Hollow, Aeon Flux, Halloween and The Mummy Returns will be up for bid
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STAND UP TO CANCER ANNOUNCES MORE THAN $100 MILLION RAISED IN UNPRECEDENTED EFFORT TO END CANCER'S REIGN AS A LEADING CAUSE OF DEATH

Stand Up To Cancer today announced that from its launch on May 28, 2008, through September 5, 2008's historic simultaneous commercial-free telecast, the initiative has raised more than $100 million to accelerate ground-breaking research and bring new therapies to patients more quickly.
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Callaway Golf Foundation and the Entertainment Industry Foundation Launch Public Service Campaign With Halle Berry to Raise Awareness for Ovarian Cancer

Academy Award-winning actress Halle Berry has joined forces with the Callaway Golf Foundation and the Entertainment Industry Foundation as the 2008 ambassador for the Callaway Golf Foundation Women's Cancer Initiative.
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View the PSA

Gwyneth Paltrow Announced as EIF Ambassador to Saks Fifth Avenue's 2008 KEY TO THE CURE Campaign

Saks Fifth Avenue and the Entertainment Industry Foundation (EIF) announced today that Academy Award(R) winning actress Gwyneth Paltrow has been named the Entertainment Industry Foundation ambassador for Saks Fifth Avenue's 2008 KEY TO THE CURE campaign.
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Click here to vew the PSA

ENTERTAINMENT INDUSTRY FOUNDATION UNITES MAJOR STUDIOS AND STATE OF CALIFORNIA FOR HISTORIC ANTI-SMOKING CAMPAIGN

The Entertainment Industry Foundation (EIF) announced today that the six major studios will include anti-smoking public service announcements produced by the California Health and Human Services Agency on millions of youth-rated DVDs of motion pictures that include scenes with tobacco use.
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